Qualitative methodologies
In-depth interviews
Whether conducted in-person or remotely, business or consumer, we find the people that you need to speak to for insights into behavioral drivers.
Focus groups
We help facilitate in-person or online group discussions to test ideas and explore nuanced social and cultural assumptions.
Mixed methodologies
We have the expertise to support you with a combination of methodologies and techniques.
Ethnographies
Closely observing everyday behavior provides the kind of valuable information that respondents don’t report, perhaps because they are unaware of it or find it trivial.
Communities
We have experience working with most community platforms on all types of studies, small, large, and sequential, and we are distinguished by multi-country studies. We understand the importance of keeping participants engaged and motivated to ensure all tasks are completed within the given deadlines.
Online panel Services
B2B PanelIndustry and role-based targeting, including niche working professionals, decision-makers, influencers, entrepreneurs, and industry experts.
B2C Panel
With our aggressive, automated profiling and digital hyper-niche audience segments, expect exceptional responses and reliable data.
Healthcare Panel
A powerful healthcare double opt-in panel to power professional and patient research solutions.
CAPI
In market research, CAPI stands for computer aided personal interviewing. CAPI is used when the interviewer is carrying out face-to-face research, and utilizes a laptop, or more commonly a tablet or hand-held computer (an iPad for instance). The interviewer is able to read from the electronic device in the same way as from a paper questionnaire, and the data is input directly in to the device. The advantage of CAPI over a paper-based methodology is that interviewers can display prompts - such as sounds or videos - and that data can be transmitted wirelessly back to the client or research agency much more quickly; either in real time, or by uploading all the data at the end of a shift. It also removes the need for 'punching data' from paper to electronic formats for analysis, and the survey is automatically routed, removing the chance of an interviewer making an error when following question routing.
CATI
(Computer-assisted telephone interviewing) – This form of telephone interviewing is a very efficient means of conducting shorter surveys and provides a high degree of control over the sample’s representativeness.
Recruit-to-web
Participants are screened and recruited in person or over the phone for surveys they later complete online at home. This approach helps us survey hard to reach audiences and ensure a significantly higher rate or response.
Face-to-face
Engaging your customers leaving or entering your store or event, our experienced team of interviewers guarantees your survey goes directly to your customer. Techniques we use include: Intercepts and hall tests Product placements Real-world eye tracking direct observation.
Mystery Shopping
Engaging Solve the mystery of customer satisfaction!
Gather unbiased and objective feedback on various aspects of the customer experience
Census
We offer various modes of data collection, including central locations, at-home interviews, off-site surveys, and online questionnaires. We are committed to delivering exceptional results.
Retail Audit
Retail auditing is the study of a selected sample of retail shops, can be continuous or discreet, to get information about several parameters. It is carried out to measure the effectiveness, trends in the sale, volume of sales, stock levels, marketing, and promotion tactics of a particular brand or product in the retail outlet.
Full Service
Our specialist moderators are assigned to projects in accordance with their sector and methodology experience. By owning all parts of a research project life cycle we are able to rationalize our costs and deliver cost effective solutions to agency and organizational clients alike.